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Client Stories

Here are a few case studies to give you an idea of the magic that we can make together.

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CHALLENGE

Few home builders in Western Canada have a distinguished and recognizable brand. The main marketing tactic used by Western Canadian home builders is price promotion. 

TASK

Rohit Communities needs to stand out from the noise and disrupt the market with a strong brand position that resonates with the target audience.

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Challenge

 As a startup, Cooper Financials did not have any market share in the accounting market. The industry is saturated with accounting firms that are plain and numbers-driven, and lack creativity.

TASK

Within a startup budget, develop and launch an accounting brand that does not follow the accounting status quo.

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CHALLENGE

The founder of Four Friends Fitness has been operating as a solopreneur since day 1 and after years of operating through trial and error, she was ready to take her studio to the next level. However, her brand strategy at the time did not accurately represent the business it has grown to become.

TASK

Strengthen the Four Friends Fitness brand through purpose-based branding, provide clarity to the internal team, and attract future prospective female clients.

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CHALLENGE

Rachel, the founder, knew that she wanted to build a brand specialized in hand and nail care products, but she wasn't sure how to brand it to attract her target audience. Her company was an early-stage startup entering a mature and highly competitive market, dominated by established giants such as OPI and L'Occitane.

TASK

Create a purpose-driven brand that capitalizes on market opportunities, enabling Lamano to distinguish itself from the dominant players in the industry.

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Challenges

1. Downtown Dining Week is happening in the midst of a pandemic. People are more reluctant on ordering food from restaurants due to safety and/or budget concerns.

2. A week before the program campaign launched, dining restrictions were imposed, leaving us less than 24 hours to pivot our marketing strategy.

TASK

Primary: Encourage people to support local by participating at Downtown Dining Week, as restaurants have been struggling during the pandemic.

Secondary: After restrictions were imposed, we needed to pivot our strategy to inform people that Downtown Dining Week is still happening with patio and takeout options.

CHALLENGE

Wild Oasis, an early-stage innovative startup, faced the challenge of establishing a clear brand identity and understanding its target audience through research data before embarking on the development of marketing assets.

TASK

Create a purpose-driven brand that would provide the founder with the essential messaging and positioning needed to advance the business and its marketing initiatives.

CHALLENGE

OmniFSI (now rebranded as InvoClass), an early-stage online education SaaS startup had been primarily focusing on developing the technical aspect of the platform over the past few years. As a tech-only team, they struggled to present their business compellingly, identify the right audience, and determine the most effective marketing channels for their services.

TASK

Using research, identify its target audience and develop a brand identity that includes new visual designs and a new brand name that'll attract its target audience. Following the rebrand, formulate and execute a comprehensive marketing plan to introduce InvoClass into the market and build brand awareness.

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