Client Stories
Here are a few case studies to give you an idea of the magic that we can make together.
Real Estate - Rebrand - Marketing
CHALLENGE
Few home builders in Western Canada have a distinguished and recognizable brand. The main marketing tactic used by Western Canadian home builders is price promotion.
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TASK
Rohit Communities needs to stand out from the noise and disrupt the market with a strong brand position that resonates with the target audience.
Finance - Startup Brand
Challenge
As a startup, Cooper Financials did not have any market share in the accounting market. The industry is saturated with accounting firms that are plain and numbers-driven, and lack creativity.
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TASK
Within a startup budget, develop and launch an accounting brand that does not follow the accounting status quo.
Fitness - Rebrand
CHALLENGE
The founder of Four Friends Fitness has been operating as a solopreneur since day 1 and after years of operating through trial and error, she was ready to take her studio to the next level. However, her brand strategy at the time did not accurately represent the business it has grown to become.
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TASK
Strengthen the Four Friends Fitness brand through purpose-based branding, provide clarity to the internal team, and attract future prospective female clients.
Skincare - Startup Brand
CHALLENGE
Rachel, the founder, knew that she wanted to build a brand specialized in hand and nail care products, but she wasn't sure how to brand it to attract her target audience. Her company was an early-stage startup entering a mature and highly competitive market, dominated by established giants such as OPI and L'Occitane.
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TASK
Create a purpose-driven brand that capitalizes on market opportunities, enabling Lamano to distinguish itself from the dominant players in the industry.
Information Technology & Government - Rebrand
CHALLENGE
Square Peg Technologies, a technology service contractor for U.S. federal agencies, specializes in all things data. The founder faced challenges in clearly articulating the highly technical nature of their niche and differentiating the brand from other federal contractors in the market. His goal was to ensure that potential clients could immediately understand the company’s expertise and value.
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TASK
Our task was to rebrand Square Peg Technologies to clearly communicate their technical capabilities and value, despite limited research access, while addressing the sensitive nature of their clients and industry.
Restaurant - Marketing
Challenges
1. Downtown Dining Week is happening in the midst of a pandemic. People are more reluctant on ordering food from restaurants due to safety and/or budget concerns.
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2. A week before the program campaign launched, dining restrictions were imposed, leaving us less than 24 hours to pivot our marketing strategy.
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TASK
Primary: Encourage people to support local by participating at Downtown Dining Week, as restaurants have been struggling during the pandemic.
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Secondary: After restrictions were imposed, we needed to pivot our strategy to inform people that Downtown Dining Week is still happening with patio and takeout options.
Health & Wellness - Startup Brand
CHALLENGE
Wild Oasis, an early-stage innovative startup, faced the challenge of establishing a clear brand identity and understanding its target audience through research data before embarking on the development of marketing assets.
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TASK
Create a purpose-driven brand that would provide the founder with the essential messaging and positioning needed to advance the business and its marketing initiatives.
Advertising Service - Startup
CHALLENGE
The founder of Rovin Media wanted to break into an advertising market dominated by established players with a new idea: ads on delivery bikes. As a full-time scientist with no marketing experience, she'd already tried going it alone - DIYing a brand, website, and messaging under a different name, but saw little traction. Now, facing fierce competition with no clear strategy, she needed to pivot fast.
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TASK
Develop a full brand from scratch from Rovin Media and make a good first impression on a brand-savvy audience, marketing agencies. We needed to create compelling brand messaging, a brand name, brand design, and a full WordPress website that'll help it stand out from the crowd.