CASE STUDY - BRAND STRATEGY, DESIGN, WEBSITE
Rovin Media
CHALLENGE
The founder of Rovin Media wanted to break into an advertising market dominated by established players with a new idea: ads on delivery bikes. As a full-time scientist with no marketing experience, she'd already tried going it alone - DIYing a brand, website, and messaging under a different name, but saw little traction. Now, facing fierce competition with no clear strategy, she needed to pivot fast.
TASK
Develop a full brand from scratch from Rovin Media and make a good first impression on a brand-savvy audience, marketing agencies. We needed to create compelling brand messaging, a brand name, brand design, and a full WordPress website that'll help it stand out from the crowd.
BEFORE
AFTER
SOLUTION
Using my standard brand strategy process, I examined 3 aspects of the business: the market, the audience, and what the brand can offer. ​
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The Market: How are the competitors positioning themselves?​
The Audience: What is the audience looking for?​
The Brand: What can the brand offer?​
KEY BRAND MESSAGE & POSITIONING
Your Brand Message Delivery Service
Connect with your audience on every ride.
Why It Works: Messaging fits in the sweet spot between Audience, Market, and Brand.
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Playful tie-in with the medium—food delivery bikes
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Easy for agencies to immediately understand what they do
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Speaks to its audience's desired outcome: connection with its audience on personal level
COMMUNICATION PILLARS
Right time, Ride place
Our bikes move through the busiest parts of the city, positioning your ads where and when they’re most likely to be seen. Right in front of pedestrians, drivers, and delivery customers, be the brand they see at every turn.
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Track Your Ad’s Ride
Gain clear insights into your campaign’s reach with trackable ad routes. We map out the exact routes and times our riders are active with your ads, so you can confidently optimize your marketing efforts and demonstrate ROI to your stakeholders.
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Support Local, Hardworking Riders
When you choose us, you’re not just advertising with us—you’re supporting hardworking riders who are already on the road, striving to make ends meet. By providing extra income for carrying your ads, you’re offering meaningful support while enhancing your brand’s visibility.
LAUNCH
In partnership with a brand designer from CraftLea, we worked on the brand design, website design and copy. Additionally, we've equipped the founder with a media kit that she can share with prospective clients to help her sell Rovin Media's advertising services.
