CASE STUDY: BRAND & MARKETING STRATEGY
Rohit Communities

This project was completed with my team at ZGM Modern Marketing Partners.

CHALLENGE

Few home builders in Western Canada have a distinguished and recognizable brand. The main marketing tactic used by Western Canadian home builders is price promotion.

TASK

Rohit Communities needs to stand out from the noise and disrupt the market with a strong brand position that resonates with the target audience.

SOLUTION

Using a purpose-based brand strategy, we developed Rohit's purpose "to help everyone feel better about where they live" and positioned Rohit as a "Designer Homebuilder" based on its biggest differentiating factor: Designer Interiors™.

To immerse this new positioning into Rohit's brand, we developed three key messages that were used in all our marketing efforts: purposeful design, magazine-worthy interiors and attainably priced homes.

We overhauled the photography style and opted for sexy, moody, images of homes to depict Rohit's designer brand positioning.