CASE STUDY - BRAND STRATEGY - TECHNOLOGY
Square Peg Technologies
C
This project was completed in partnership with NickelBronx Agency
CHALLENGE
Square Peg Technologies, a technology service contractor for U.S. federal agencies, specializes in all things data. The founder faced challenges in clearly articulating the highly technical nature of their niche and differentiating the brand from other federal contractors in the market. His goal was to ensure that potential clients could immediately understand the company’s expertise and value.
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TASK
Our task was to rebrand Square Peg Technologies to clearly communicate their technical capabilities and value, despite limited research access, while addressing the sensitive nature of their clients and industry.
SOLUTION
We collaborated with his team and analyzed competitors to develop clear, audience-focused messaging that highlights his unique value.
BRAND PURPOSE
Help organizations build comprehensive resilience
BRAND POSITIONING
Expertly engineering the full data lifecycle, harnessing clear, tageted data insights and strategic foresight for decisive action
With a clear brand strategy, the NickelBronx creative team took over and brought the visual identity to life with a new website and I collaborated with the copywriter to ensure that it aligned with the strategy.
Together, we developed a marketing plan hyper-focused on building brand awareness within the tech community. The aim was to attract educators to the platform, encouraging them to share their expertise and skills to enthusiastic learners.
Testimonial
"Working with the team at NickelBronx has been spectacular. Their passion and professionalism shines through in their work. With a solid design process and really sharp team, they have positioned Square Peg for success!"
Jacquay Henderson, Founder of Square Peg Technologies