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Connect with the heart of your customers

Elevate your health and/or beauty brand with heartfelt branding and strategic marketing. Let's deepen customer relationships and amplify your impact.

The Experience

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Hello, I'm Bernedette.

It's so great to meet you! From this moment forward, you're no longer alone in your entrepreneurial journey. I help purpose-led entrepreneurs like you bring their ideas and intentions to life by bringing clarity and strategy to their businesses with a human-centred approach.

Quick snippet of my experience:

  • 7+ years in branding and marketing

  • Specialities in health and beauty brands, from small to medium sized businesses

  • Branded & launched a $1M+ campaign for a major client, increased clients’ web traffic by 6800% and brand search volume by 120%

My Promises To You

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Clarity

I will transform your multitude of ideas that have been living in your head rent-free into a concise and easy-to-understand brand that speaks directly to your audience's wants and needs. 

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Curiosity

I want to get into the nitty gritty. Let's have a real conversation where I ask insightful questions that get you thinking in new ways about your business. I'll complement these insights with market and audience research to make sure that we have all our bases covered.

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Communication

You'll never have to follow up with me. I pride myself in A+ communication with all my clients. This means you'll always be well-informed, receiving timely updates and clear insights at every step of our journey together.

My Client Stories

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Four Friends Fitness

CHALLENGE

The founder of Four Friends Fitness has been operating as a solopreneur since day 1 and after years of operating through trial and error, she was ready to take her studio to the next level. However, her brand strategy at the time did not accurately represent the business it has grown to become.

TASK

Strengthen the Four Friends Fitness brand through purpose-based branding, provide clarity to the internal team, and attract future prospective female clients.

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Lamano Hand & Nail Care

CHALLENGE

Rachel, the founder, knew that she wanted to build a brand specialized in hand and nail care products, but she wasn't sure how to brand it to attract her target audience. Her company was an early-stage startup entering a mature and highly competitive market, dominated by established giants such as OPI and L'Occitane.

TASK

Create a purpose-driven brand that capitalizes on market opportunities, enabling Lamano to distinguish itself from the dominant players in the industry.

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Azaran Skincare

CHALLENGE

A brand new Moroccan skincare startup was looking to launch its brand and first Argan Oil product in the Canadian market. However, the skincare market is extremely competitive, with market leaders like Josie Maran and The Ordinary dominating the Argan Oil space. 

TASK

Develop a key brand message, positioning and brand name for this skincare startup that'll help it stand out from the crowd.

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Wild Oasis Feminine Hygiene

CHALLENGE

Wild Oasis, an early-stage innovative startup, faced the challenge of establishing a clear brand identity and understanding its target audience through research data before embarking on the development of marketing assets.

TASK

Create a purpose-driven brand that would provide the founder with the essential messaging and positioning needed to advance the business and its marketing initiatives.

Pricing

Whether you're just starting out or looking to amplify your success, I have the solutions for you.

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Solidify

The Experience

  • Mental clarity on what you should communicate to your audience & direction of your brand

The Deliverables​

  • Research insights on your market, audience, and business

  • Brand strategy that outlines your purpose, positioning, values, and key messages

Starting Price: $3,500

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Magnify

The Experience

  • Mental clarity on what you should communicate to your audience & direction of your brand

  • Confidence in your website copy content

The Deliverables​

  • Research insights on your market, audience, and business

  • Brand strategy that outlines your purpose, positioning, values, and key messages

  • Website copywriting optimized for conversion

Starting Price: $5,000

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Amplify

The Experience

  • Mental clarity on what you should communicate to your audience & direction of your brand

  • Guidance on where and how to engage with your audience cost-effectively

The Deliverables​

  • Research insights on your market, audience, and business

  • Brand strategy that outlines your purpose, positioning, values, and key messages

  • Marketing plan with recommended messaging, channels and tactics

Starting Price: $7,000

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From My Happy Clients

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STACEY WOMBLE
Founder of Wild Oasis

"Forming a woman's wellness brand from the ground up is no easy undertaking, but thanks to Bernedette we have a solid foundation and strategy to launch our brand to the entire world. We are eternally grateful for Bernedette's attention to detail, promptness, stellar research skills, and thorough inquisitiveness."

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ELLIE COOPER
Founder of Cooper Financials

"Bernedette completely transformed our brand at Cooper Financials within a matter of weeks. Our company would not be where it is today without her help. As a start-up we needed someone who could do it all and we found that in Bernedette. Pro-active, friendly, easy to communicate with, and simplified the complex areas of the job so everyone on the team could participate."

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RACHEL RAMOS
Founder of Lamano

"Bernedette has been an invaluable branding and marketing resource for Lamano. She really gets to know the brand on a deeper level, she has the ability to look at a brand from the brand's perspective as well as from the consumer's perspective. Bernedette is so easy to work with, she understood our needs and took the time to ask questions when she needed clarity. I really appreciate her attention to detail, her honesty and I'm personally so grateful to know her."

Book Your Free Consultation

Let's bridge the gap between your ideas and action with a clear, executional, strategic plan. 

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